+2%
conversion rate for all users, generating €170,000 in annual sales.
- Define a new user target.
- Prioritization of high-impact functionalities.
- Faster development cycles.
- Cost reduction of over 50%.
Stellar and OKS, working hand in hand to accelerate growth.
In this strategic overhaul, David, Stellar's product strategy expert, worked closely with Olivier, Stellar's CPO, to define the right strategy, find the Product-Market Fit and boost the productivity of the Tech teams.
Mission
OKS Media helps content creators monetize their audience efficiently and professionally. Thanks to their all-in-one platform, users can produce various types of content, manage events, and monetize their audience with ease, ensuring a smooth and efficient revenue process.
Your growth doesn't rely solely on Marketing and Sales.
A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:
Maximize adoption rates
Triple the number of users to reach a pool of 300 content creators active daily on the platform.
Maximize adoption rates
Achieve an adoption rate of +90% of registered designers by prioritizing the right features.
-50%
Accelerate development cycles while cutting costs by a factor of 2 with an optimal team and methods.
Preparing for the next harvest
Get solid numbers to prepare for Series A and continue to strengthen the tech & product team.
#1 Positioning errors
The platform attracted users who were not aligned with the strategic vision, diverting the product's objectives and wasting time.
Redefining Product Strategy
Stellar helped OKS Media clarify its ICP (Ideal Customer Profile) and refocus its marketing and product efforts on target users, ensuring a better match with strategic objectives.
#2 Excessive product complexity
The founders prematurely launched an overly complex product, drastically reducing the adoption rate and slowing down updates.
Prioritize high-impact functionalities
Stellar has implemented a comprehensive Discovery process with regular user testing, enabling us to eliminate unnecessary functionalities and accelerate development cycles to achieve the expected impacts more quickly.
#3 Over-anticipation of needs
The founders of OKS based their recruitment and development on unverified assumptions of growth, and this did not happen.
An optimal growth plan
Stellar recommended a restructuring plan for the tech teams and a roadmap perfectly aligned with available resources and defined business objectives.
How Stellar helped Garantme
Tangible Results:
Towards Sustainable Growth
Stellar's support has led to significant improvements for OKS Media, both in terms of internal productivity and user engagement.
- Faster development: Adoption of shorter, more iterative development cycles, facilitating the integration of user feedback and reducing bugs.
- Team restructuring: Selection of objectives and priority developments to redefine the organization and essential skills.
- Creator engagement: Increased use of tools by creators and improved satisfaction thanks to a better response to their specific needs.
Testimonial
"Stellar's coaching was a game-changer for OKS Media. With the help of our Stellar CPO, we completely revamped our strategy and optimized our development processes. The solutions provided were concrete and quickly actionable. We saved a huge amount of time and avoided many unnecessary expenses."
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