Coaching
Pivot your strategy and launch the right product
Ethan Frajdenrajch
Co-founder at OKS Media
+2%
conversion rate for all users, generating €170,000 in annual sales.
- Defining a new user group
- Prioritizing high-impact features
- Faster development cycles
- Over 50% cost reduction
+6
months saved on the Roadmap
"Stellar's coaching was a game-changer for OKS Media. With the help of our Stellar CPO, we completely overhauled our strategy and optimized our development processes. The solutions provided were concrete and could be implemented quickly. We saved a tremendous amount of time and avoided many unnecessary expenses."
Stellar and OKS are working together to accelerate growth.
As part of this strategic overhaul, David, Stellar’s product strategy expert, worked closely with Olivier, Stellar’s CPO, to define the right strategy, achieve product-market fit, and boost the productivity of the tech teams.
Mission
OKS Media helps content creators monetize their audience efficiently and professionally. Thanks to its all-in-one platform, users can produce various types of content, manage events, and monetize their audience with ease, ensuring a smooth and efficient revenue process.
Tangible Results:
s for Sustainable Growth
Stellar's support has led to significant improvements for OKS Media, both in terms of internal productivity and user engagement.
- Faster development: The adoption of shorter, more iterative development cycles, which facilitates the incorporation of user feedback and reduces bugs.
- Team restructuring: Identification of objectives and priority areas for development to redefine the organization and essential skills.
- Creator engagement: Increased use of tools by creators and greater satisfaction due to a better response to their specific needs.
#1 Positioning errors
The platform attracted users who did not share the strategic vision, which diverted the product from its objectives and wasted time.
Redefining Product Strategy
Stellar helped OKS Media define its Ideal Customer Profile (ICP) and refocus its marketing and product efforts on its target audience, ensuring better alignment with its strategic objectives.
#2 Excessive product complexity
The founders launched an overly complex product too soon, which drastically reduced the adoption rate and slowed down updates.
Prioritize high-impact features
Stellar has implemented a comprehensive discovery process that includes regular user testing, enabling us to eliminate unnecessary features and accelerate development cycles to achieve the desired results more quickly.
#3 Over-anticipating needs
The founders of OKS based their hiring and development efforts on unverified assumptions about growth, but that growth never materialized.
An optimal growth plan
Stellar proposed a restructuring plan for the tech teams and a roadmap that was perfectly aligned with available resources and defined business objectives.
Results
Tangible results:Toward a high-performance product organization
.jpg)
