Accelerate product development and exceed €1M ARR
"Stellar boosted our productivity in just a few weeks thanks to a clear action plan and effective coaching from the CPO."
+40% increase in development speed
- Accelerated product development.
- Product & Technical debt reduction.
- Expanding the product's functional scope.
- Drastic reduction in production bugs.
Stellar and Zeliq, working hand in hand to accelerate the growth of their ARR.
In this 3-month accompaniment, David, an expert in product strategy at Stellar, worked closely with Walid, CPO at Stellar, to accelerate the development speed of startup Zeliq and drastically increase the quality of their product.
Mission
ZELIQ revolutionizes sales management with a platform designed by B2B experts. Their solution optimizes access to 450+ million qualified leads, data enrichment, and engagement via multi-channel campaigns. Thanks to AI, ZELIQ improves conversion rates and centralizes sales efforts, saving time for sales teams.
Your growth doesn't rely solely on Marketing and Sales.
A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:
1M€ ARR
Rapidly exceed €1M to reach the targets set in the first round of fund-raising.
Making up for lost time
Catch up with the competition's value proposition as quickly as possible by expanding the functional scope of the Zeliq product.
-90%
Increase product stability by reducing the number of bugs by 90% once in production.
Preparing the A series
Obtain solid figures to prepare a significant fund-raising campaign and strengthen the tech and product team.
#1 Product instability
Zeliq is growing fast, and regularly encounters major technical problems when new features are released.
Product process overhaul
Introduction of new processes focused on "Continuous Delivery", which significantly improved sprint velocity.
#2 Development delays
Teams have difficulty communicating and aligning on decisions, leading to significant delays in development.
Team reorganization
Stellar’s CPO identified communication gaps within the team and aligned all stakeholders around more efficient decision-making processes.<br>
#3 Team experience
Zeliq's product team has not yet reached its full potential in terms of speed and performance, limiting its ability to deliver the product to market on time.
Product team training
Stellar’s CPO led coaching and training sessions for the Product team, resulting in improved organizational performance.<br>
Tangible Results:
Towards Sustainable Growth
Stellar's support has led to significant improvements for Zeliq, both in terms of execution speed and product stability.
- Development acceleration: Introduction of new processes focused on Continuous Delivery, which significantly improved sprint velocity.
- Team training: Coaching and training sessions for the Product team, in particular for a PM in difficulty, which led to increased motivation and better performance.
- Team alignment: Planning several recruitments and aligning all stakeholders on more effective decision-making and communication processes.
+40% in productivity
Stellar's support has led to significant improvements in the speed of product development, thanks to new Delivery processes.
-90% of bugs
The number of bugs in the delivered product has fallen drastically, increasing user satisfaction, boosting team confidence and reducing churn.
Testimonial
"What I appreciated most was the responsiveness and attentiveness of the Stellar team. Thanks to them, we were able to effectively prioritize our Product decisions and quickly adopt the best practices adapted to our maturity."
Learn more about the companieswe've supported
