Home
Success Stories

Accelerate product development and exceed €1 million in annual recurring revenue (ARR)

Coaching

Accelerate product development and exceed €1 million in annual recurring revenue (ARR)

Schedule a call

Guillaume Cruz

Co-founder & CPO at Zeliq

+40%
-percent increase in development speed

  • Accelerating product development
  • Debt Reduction Products & Technology
  • Expanding the product's functional scope
  • Significant reduction in production bugs

+40%

in development speed

Team size
20-50

"What I appreciated most was the responsiveness and attentiveness of the Stellar team. Thanks to them, we were able to effectively prioritize our product decisions and quickly adopt best practices tailored to our level of maturity."

Guillaume Cruz

Co-founder & CPO at Zeliq

The team

Stellar and Zeliq are working together to accelerate the growth of their ARR.

During this three-month mentorship, David, a product strategy expert at Stellar, worked closely with Walid, Stellar’s CPO, to accelerate the development pace of the startup Zeliq and significantly improve the quality of their product.

Guillaume Cruz
Co-founder & CPO at Zeliq
Photo by Mathieu from Spendesk
Matthieu
CPO
David
Co-founder
Walid
CPO in residence

Mission

ZELIQ is revolutionizing sales management with a platform designed by B2B experts. Their solution optimizes access to over 450 million qualified leads, data enrichment, and engagement through multi-channel campaigns. Thanks to AI, ZELIQ improves conversion rates and centralizes sales efforts, saving time for sales teams.

How Stellar Supported Zeliq

Audit

Tangible Results:
s for Sustainable Growth

Stellar's support has led to significant improvements for Zeliq, both in terms of execution speed and product stability.

  • Accelerated development: Introduction of new processes focused on Continuous Delivery, which significantly improved sprint velocity.
  • Team training: Coaching and training sessions for the Product team, particularly for a Product Manager facing challenges, which resulted in increased motivation and improved performance.
  • Team alignment: Planning several hiring initiatives and ensuring that all stakeholders are aligned on more effective decision-making and communication processes.
Challenge

From problem to solution: How Zeliq overcame its challenges

Zeliq faced a number of challenges that hindered its growth and development. Here’s how Stellar helped them overcome these obstacles to accelerate their growth and achieve their goals.

#1 Product instability

Zeliq is growing rapidly and frequently encounters major technical issues when new features are released.

Product Process Overhaul

Introduction of new processes focused on "Continuous Delivery," which significantly improved sprint velocity.

Back to the problem
See the Stellar solution

#2 Development delays

Teams have trouble communicating and reaching consensus on decisions, leading to significant delays in development.

Team restructuring

Stellar's CPO identified communication gaps within the team and brought all stakeholders on board with more efficient decision-making processes.

Back to the problem
See the Stellar solution

#3 Team experience

Zeliq's product team has not yet reached its full potential in terms of speed and performance, which limits its ability to bring the product to market on time.

Product Team Training

Stellar's CPO led coaching and training sessions for the Product team, which led to improved organizational performance.

Back to the problem
See the Stellar solution

Results

Tangible results:Toward a high-performance product organization

01
Effectiveness > Theory
We don't just hand out PowerPoint presentations. We provide actionable insights, help teams make decisions, and remove roadblocks. If a recommendation can't be implemented within 30 days, we don't make it.
02
Structured Products Team
A dedicated team, led by a Product Director, now ensures that strategy and priorities are coordinated centrally. This fosters better collaboration and the sharing of best practices, with a genuine breaking down of silos among teams.
03
Clarity of roadmaps
A dedicated team, led by a Product Director, now ensures that strategy and priorities are coordinated centrally. This fosters better collaboration and the sharing of best practices, with a genuine breaking down of silos among teams.
04
+10% growth maintained
Deployments are now possible across the entire customer base, marking a turning point in the standardization of the platform.