Coaching
Coaching
Build a product leader who doesn't need your input on every decision.
We assign a senior CPO to work alongside your product leader for three months. Weekly sessions, real-world challenges, and immediate implementation.
What you take away from it.
- A product leader who makes better decisions, faster
- A roadmap aligned with business strategy
- A team that operates without constant CEO involvement
The problem it solves
When Coaching Is the Right Choice
Four situations where this is the right decision.
You're a founder who manages the product yourself.
You're making product decisions without a solid framework. You need a senior advisor who has done this before.
Your product leader is capable but needs to step up quickly.
Your Head of Product is strong on execution but weak on strategy. They need to move faster when it comes to prioritization, organizational design, and stakeholder management.
You are going through a critical transition.
Post-Series A, international expansion, pivot. These moments call for stronger product leadership. Coaching accelerates the learning curve.
You need the expertise of a senior professional without having to hire someone full-time.
Hiring a CPO takes 6 to 12 months. Coaching gives you access to the same level of expertise in just 3 months, at a fraction of the cost.
What's changing
Coaching lasts three months. The impact lasts long after the program ends.
In the first month
Clearer prioritization. The confidence to say no. Better communication with stakeholders.
In the first 3 months
A roadmap aligned with business strategy. A team operating with clearer accountability. Faster decisions on product initiatives.
After the program
Product leadership that doesn't require constant involvement from the founder. Systems that function effectively even in your absence.
What you get
Stellar doesn’t provide frameworks or presentations that just sit on the shelf. We work closely with CEOs to address the actual obstacles facing Product and Engineering.
"We identify what needs to change the most."
- In-depth analysis of your current product challenges
- Goal-setting for the 3-month program
- The first sessions focused on your most pressing priorities
We tackle the tough challenges together.
- Weekly one-on-one sessions on the roadmap, hiring, prioritization, and organizational design
- Asynchronous support across sessions for quick questions
- Document reviews: roadmaps, OKRs, organizational charts, job descriptions
We make sure it lasts even when we're not around.
- Consolidation of new frameworks and decision-making practices
- Preparation for full independence after the program ends
- Final session with a 6-month action plan
What makes it different
Why this works



Real customer reviews, no nonsense.
“This collaboration allowed us to take a step back and reflect on our key challenges, and to better understand where our main levers for impact lay. We were able to develop a clear plan, realign our priorities, and quickly implement transformative decisions. Without them, I would never have been able to drive such rapid change within the group.”

"When I took on a new role, I had to start from scratch. Their support helped me regain my confidence, define our product vision, and get the whole team on the same page. We shifted from a demand-driven product to a vision-driven product. Without them, I would never have been able to implement such rapid changes within the team."

“Their support enabled me to position the Product function as a true strategic asset. I was able to clarify the vision, secure the executive committee’s buy-in, and lay the groundwork for a scalable organization to support our diversification. Without them, I would never have been able to drive such rapid change within the group.”

“The audit allowed me to quickly gain clarity and make the right decisions at the right time. The impact was immediate: greater clarity, a better pace, and renewed collaboration. Without them, I would never have been able to drive such rapid change within the group.”

“Stellar’s intervention transformed a stalled project into a clear, actionable plan aligned with our strategy. Their ability to challenge without imposing, to coach without dominating, made all the difference. Without them, I wouldn’t have been able to get the team moving so quickly.”

“Having an experienced mentor who listens and takes concrete action allowed me to step back, organize my hiring process, and lay a solid foundation for our Product team. These discussions helped me gain confidence and gave me the tools to face the future with confidence. Without them, I would never have been able to get things moving so quickly within the Group.”
.avif)
“We were all convinced that we needed to restructure our Product organization, but we lacked the framework to take action. The Stellar audit enabled us to identify the key issues objectively, formalize our insights, and, above all, launch the priority initiatives immediately, without delay.”

"I didn't know where to start when it came to redefining our product strategy. In less than two months, the Stellar method enabled us to engage all teams, align our vision, and lay a solid foundation. Stellar's CPOs aren't just facilitators—they bring genuine conviction and hands-on expertise. Their support is both pragmatic and effective."

"Mentoring with Stellar was a real wake-up call. I clarified my role, managed my team more effectively, and made decisions I had been putting off for too long. In three months, we found our product-market fit, signed our first structuring contracts, and attracted new investors. Stellar's support had a decisive impact at a critical moment for the company. I would recommend it to any founder in the early stages."

"We knew our product was becoming a risk for the company, but we lacked both the experience and the clarity needed to restructure the team and recruit the right product lead. Matthieu, with his experience as a founder and CPO, immediately challenged us to clarify our needs and objectives. Thanks to his approach, we avoided looking for a 'one-in-a-million' candidate, targeted the right people, and established an efficient recruitment process. Stellar's peer assessment and benchmarks were decisive."

"What I really appreciated was Stellar's ability to challenge my assumptions with concrete data: salary benchmarks, skills matrices, and detailed profile analysis. It saved me an incredible amount of time and helped me avoid costly hiring mistakes."

"Mentoring with Stellar helped us clarify our priorities, improve communication between the CEO, Product, and Tech teams, and lay a solid foundation to support our growth. It helped us make decisions we had been putting off for months and become more efficient in customer onboarding and delivery. Without them, I never would have been able to make these changes so quickly."

“The bulk of the value of the engagement came from the quality of the Stellar team: pragmatic, experienced, and able to delve deeply into issues rather than just skim the surface. The audit enabled us to restructure our technical organization, recruit a new leader, and finally define a credible plan to address technical debt and improve velocity. Without them, we would have continued to fall behind, put our growth at risk, and I would never have managed to drive such rapid change within the group.”

"What I particularly appreciated was Stellar's ability to tailor their recommendations to our product's current stage of development. We were starting from scratch and were concerned that their recommendations might be out of touch with our reality, or that the investment plan would be too burdensome. On the contrary, their plan was fully tailored to our needs, yet still ambitious. That was all it took to get the executive committee and all the teams on board."
"The audit allowed us to seize the opportunity at just the right moment. Before, I used to have to pull my teams along; now I push them: they’ve adopted the terminology and priorities and are challenging one another. Stellar was able to turn our findings into a concrete action plan, combining operational benchmarking with practical experience on the ground. Without them, I never would have been able to get the Group moving so quickly."
"Stellar's audit was a real wake-up call, enabling us to clarify our vision, hire a CPO in record time, and establish a governance structure that finally streamlined our decision-making. This support allowed us to shift from a mindset of frugality to one of investment, which was essential for reigniting our growth and preparing for international expansion."

"Mentoring with Stellar has been a real game-changer. It allowed me to step back, structure my transition into the role of Head of Product, and resolve key challenges such as retention and collaboration with the tech team. Having an external, experienced, and supportive perspective makes all the difference when you're in the midst of a scaling phase."
"Working with Stellar was a real game-changer. In just a few weeks, we clarified our roadmap, built out the product and marketing team, and implemented decisions I’d been putting off for months. I gained a sense of calm, confidence, and, above all, impact. It’s simple: without it, we’d never have been ready to scale internationally."
"The Stellar method clarified our product direction and enabled us to realign and better structure our execution. The support we received saved us months in terms of product structuring and team mobilization—a real boost in achieving our growth objectives."
"Stellar succeeded in mobilizing the entire COMEX and teams to transition from project mode to product mode! This was an essential transformation for achieving our post-LBO growth objectives."
"You might expect a superficial audit, but the action and recruitment plan provided by Stellar is a real game-changer for my teams, especially given that we’re closing our Series A round. I was able to recruit our new CTO through this process, cutting his onboarding time by two months!"
"It was really interesting to get an outside perspective. Stellar's solutions were very relevant. We clearly wouldn't have thought of them on our own, and the process was clearly explained to the team. I particularly appreciated how efficient the process was; in less than two weeks, I received a clear strategy to help my startup accelerate its product and business development!"
"We gave you demanding specifications, and you met them to the letter. Great communication, clear deliverables, and a real eye-opener for us. If I had to rate the project, I’d give it a solid 5 out of 5. You helped us uncover key insights that went far beyond the product itself."
"The initial exchange with Stellar was a wake-up call: the questions asked revealed a huge gap between their daily lives and product standards, which immediately brought the issue to light."
"Given the limited time we spend with our teams, the efficiency of the process is second to none. The clear, actionable deliverables allow us to ask the right questions and spark constructive discussions. It’s exactly what we expect from an audit, but with unprecedented speed."
"What I appreciated most was the responsiveness and attentiveness of the Stellar team. Thanks to them, we were able to effectively prioritize our product decisions and quickly adopt best practices tailored to our level of maturity."
"Stellar marked a turning point for us. In just a few days a month, they made up for the absence of a Head of Product and the lack of senior leadership on our team. They transformed our strategy and completely overhauled our processes. In six months, my employees are more engaged than ever, my customers are converting under our new model, and our users are seeing new features released every month."
"Stellar's coaching was a game-changer for OKS Media. With the help of our Stellar CPO, we completely overhauled our strategy and optimized our development processes. The solutions provided were concrete and could be implemented quickly. We saved a tremendous amount of time and avoided many unnecessary expenses."
“It’s very simple: before Stellar, I didn’t have a Product team, and we were operating in the dark. They helped me raise my standards and prepare my team for the next stages of growth.”

“Their approach is effective and pragmatic. They get right to the point and engaged our teams in a very short time. The Stellar team saved us two months.”

“This collaboration allowed us to take a step back and reflect on our key challenges, and to better understand where our main levers for impact lay. We were able to develop a clear plan, realign our priorities, and quickly implement transformative decisions. Without them, I would never have been able to drive such rapid change within the group.”

"When I took on a new role, I had to start from scratch. Their support helped me regain my confidence, define our product vision, and get the whole team on the same page. We shifted from a demand-driven product to a vision-driven product. Without them, I would never have been able to implement such rapid changes within the team."

“Their support enabled me to position the Product function as a true strategic asset. I was able to clarify the vision, secure the executive committee’s buy-in, and lay the groundwork for a scalable organization to support our diversification. Without them, I would never have been able to drive such rapid change within the group.”

“The audit allowed me to quickly gain clarity and make the right decisions at the right time. The impact was immediate: greater clarity, a better pace, and renewed collaboration. Without them, I would never have been able to drive such rapid change within the group.”

“Stellar’s intervention transformed a stalled project into a clear, actionable plan aligned with our strategy. Their ability to challenge without imposing, to coach without dominating, made all the difference. Without them, I wouldn’t have been able to get the team moving so quickly.”

“Having an experienced mentor who listens and takes concrete action allowed me to step back, organize my hiring process, and lay a solid foundation for our Product team. These discussions helped me gain confidence and gave me the tools to face the future with confidence. Without them, I would never have been able to get things moving so quickly within the Group.”
.avif)
“We were all convinced that we needed to restructure our Product organization, but we lacked the framework to take action. The Stellar audit enabled us to identify the key issues objectively, formalize our insights, and, above all, launch the priority initiatives immediately, without delay.”

"I didn't know where to start when it came to redefining our product strategy. In less than two months, the Stellar method enabled us to engage all teams, align our vision, and lay a solid foundation. Stellar's CPOs aren't just facilitators—they bring genuine conviction and hands-on expertise. Their support is both pragmatic and effective."

"Mentoring with Stellar was a real wake-up call. I clarified my role, managed my team more effectively, and made decisions I had been putting off for too long. In three months, we found our product-market fit, signed our first structuring contracts, and attracted new investors. Stellar's support had a decisive impact at a critical moment for the company. I would recommend it to any founder in the early stages."

"We knew our product was becoming a risk for the company, but we lacked both the experience and the clarity needed to restructure the team and recruit the right product lead. Matthieu, with his experience as a founder and CPO, immediately challenged us to clarify our needs and objectives. Thanks to his approach, we avoided looking for a 'one-in-a-million' candidate, targeted the right people, and established an efficient recruitment process. Stellar's peer assessment and benchmarks were decisive."

"What I really appreciated was Stellar's ability to challenge my assumptions with concrete data: salary benchmarks, skills matrices, and detailed profile analysis. It saved me an incredible amount of time and helped me avoid costly hiring mistakes."

"Mentoring with Stellar helped us clarify our priorities, improve communication between the CEO, Product, and Tech teams, and lay a solid foundation to support our growth. It helped us make decisions we had been putting off for months and become more efficient in customer onboarding and delivery. Without them, I never would have been able to make these changes so quickly."

“The bulk of the value of the engagement came from the quality of the Stellar team: pragmatic, experienced, and able to delve deeply into issues rather than just skim the surface. The audit enabled us to restructure our technical organization, recruit a new leader, and finally define a credible plan to address technical debt and improve velocity. Without them, we would have continued to fall behind, put our growth at risk, and I would never have managed to drive such rapid change within the group.”

"What I particularly appreciated was Stellar's ability to tailor their recommendations to our product's current stage of development. We were starting from scratch and were concerned that their recommendations might be out of touch with our reality, or that the investment plan would be too burdensome. On the contrary, their plan was fully tailored to our needs, yet still ambitious. That was all it took to get the executive committee and all the teams on board."
"The audit allowed us to seize the opportunity at just the right moment. Before, I used to have to pull my teams along; now I push them: they’ve adopted the terminology and priorities and are challenging one another. Stellar was able to turn our findings into a concrete action plan, combining operational benchmarking with practical experience on the ground. Without them, I never would have been able to get the Group moving so quickly."
"Stellar's audit was a real wake-up call, enabling us to clarify our vision, hire a CPO in record time, and establish a governance structure that finally streamlined our decision-making. This support allowed us to shift from a mindset of frugality to one of investment, which was essential for reigniting our growth and preparing for international expansion."

"Mentoring with Stellar has been a real game-changer. It allowed me to step back, structure my transition into the role of Head of Product, and resolve key challenges such as retention and collaboration with the tech team. Having an external, experienced, and supportive perspective makes all the difference when you're in the midst of a scaling phase."
"Working with Stellar was a real game-changer. In just a few weeks, we clarified our roadmap, built out the product and marketing team, and implemented decisions I’d been putting off for months. I gained a sense of calm, confidence, and, above all, impact. It’s simple: without it, we’d never have been ready to scale internationally."
"The Stellar method clarified our product direction and enabled us to realign and better structure our execution. The support we received saved us months in terms of product structuring and team mobilization—a real boost in achieving our growth objectives."
"Stellar succeeded in mobilizing the entire COMEX and teams to transition from project mode to product mode! This was an essential transformation for achieving our post-LBO growth objectives."
"You might expect a superficial audit, but the action and recruitment plan provided by Stellar is a real game-changer for my teams, especially given that we’re closing our Series A round. I was able to recruit our new CTO through this process, cutting his onboarding time by two months!"
"It was really interesting to get an outside perspective. Stellar's solutions were very relevant. We clearly wouldn't have thought of them on our own, and the process was clearly explained to the team. I particularly appreciated how efficient the process was; in less than two weeks, I received a clear strategy to help my startup accelerate its product and business development!"
"We gave you demanding specifications, and you met them to the letter. Great communication, clear deliverables, and a real eye-opener for us. If I had to rate the project, I’d give it a solid 5 out of 5. You helped us uncover key insights that went far beyond the product itself."
"The initial exchange with Stellar was a wake-up call: the questions asked revealed a huge gap between their daily lives and product standards, which immediately brought the issue to light."
"Given the limited time we spend with our teams, the efficiency of the process is second to none. The clear, actionable deliverables allow us to ask the right questions and spark constructive discussions. It’s exactly what we expect from an audit, but with unprecedented speed."
"What I appreciated most was the responsiveness and attentiveness of the Stellar team. Thanks to them, we were able to effectively prioritize our product decisions and quickly adopt best practices tailored to our level of maturity."
"Stellar marked a turning point for us. In just a few days a month, they made up for the absence of a Head of Product and the lack of senior leadership on our team. They transformed our strategy and completely overhauled our processes. In six months, my employees are more engaged than ever, my customers are converting under our new model, and our users are seeing new features released every month."
"Stellar's coaching was a game-changer for OKS Media. With the help of our Stellar CPO, we completely overhauled our strategy and optimized our development processes. The solutions provided were concrete and could be implemented quickly. We saved a tremendous amount of time and avoided many unnecessary expenses."
“It’s very simple: before Stellar, I didn’t have a Product team, and we were operating in the dark. They helped me raise my standards and prepare my team for the next stages of growth.”

“Their approach is effective and pragmatic. They get right to the point and engaged our teams in a very short time. The Stellar team saved us two months.”

Pricing
What's included in your investment
Everything you need to become a stronger product leader in three months.
What's included
(depending on your profile and the stage of your company)
- 12 weekly 1-on-1 sessions, each lasting 60 minutes
- A custom program tailored to your specific needs
- Async support across sessions
- Document reviews: roadmaps, OKRs, organizational charts, job descriptions
Not included
- Implementation support. Consider part-time leadership if you need hands-on execution.
- Team workshops (available as an add-on)
Is this right for you?
This probably isn't for you if:
- You want someone to do the work for you. Consider Part-time Leadership instead.
- You're not willing to have your decisions questioned.
- You're looking for general product training.
Let's work together
This is for you if:
- You're a founder, CPO, or Head of Product leading a product team
- You need to level up quickly without slowing the company down
- You want an experienced mentor who's been there before
- You're willing to put in the work between sessions
Frequently asked questions about our offers
How is this different from part-time leadership?
Coaching is about helping you grow. Part-time Leadership is about us doing the work. If you need hands-on execution, choose Part-time. If you need to improve your own decision-making skills, choose Coaching.
Who leads the sessions?
A senior CPO from Stellar, selected based on your specific context and stage. Not a junior consultant, not a trainer.
What if I don't have time for weekly sessions?
Coaching requires a weekly commitment. If you can't set aside that time, it won't work. If you need something more flexible, let's talk about Part-time Leadership.
Feel like product & engineering are holding back your growth?
Start with a quick assessment. In two weeks, you’ll know exactly what’s holding you back and how to fix it. No nonsense. No theoretical advice. Just a concrete, actionable plan.








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