CUSTOMER CASE

Build your team and align Tech & Business

"There was a before and an after to Stellar. In just a few days a month, they overhauled our processes in depth and brought the whole company up to speed, with a remarkable business impact."

Team size
20 - 50
30
K€
MRR secured in the 1st month
  • Defining the strategy for the pivot to SaaS.
  • Optimizing adoption rates.
  • Implementation of Discovery processes.
  • Team reorganization and 10% reduction in development costs.
The team

Stellar and Tennders, working hand in hand to accelerate growth.

In this reorganization, David, Stellar's product strategy expert, worked closely with Matthieu, Stellar's CPO, to fine-tune the strategy and build the right Product & Tech team to achieve its objectives.

Photo by David Lambert, co-founder of Stellar
David
Co-founder
Photo Matthieu
Matthieu
CPO in Residence

Mission

Tennders has set itself the mission of reducing the carbon emissions of road transport by maximizing transport flows. With 25% of trucks running empty, Tennders digitizes loads to optimize routes for 3,000 customers! When it met Stellar, the 50-strong company was looking to transform its service business into a SaaS platform.

Objectives

Your growth doesn't rely solely on Marketing and Sales.

A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people.

x3

The speed between each development was multiplied by 3. A Product Board was created with Business & Tech representatives to reinforce product leadership.

Strengthening adoption

Thanks to a complete overhaul of product strategy: a better-defined customer target, clarified positioning and simplified prioritization.

-150k€

This is the amount saved on development costs, with a product reduced to the most impactful functionalities and an improved decision-making process.

Guaranteeing repeat business

Future developments inspired by weekly interactions with customers and usage data collected to stay as close as possible to their needs.

Challenge

From Problem to Solution: How Tennders overcame its challenges

Tennders faced a number of challenges that hampered its growth and development. Here's how Stellar helped overcome these obstacles to align business objectives and accelerate success.

Blurred vision and product strategy

Lack of clarity on product vision and strategy leads to deviant product decisions, and slower decision-making across all teams.

Redefining product strategy

Stellar helped Tennders completely rewrite their product strategy: change of KPI, clarification of positioning, prioritization of development choices.

See the Stellar solution

Product complexity

Tennders' product was overloaded and complex for the user. It was also difficult for teams to maintain.

Product simplification

Following the Stellar audit, decision rules were introduced. These have made it possible to eliminate little-used functions and simplify usage.

See the Stellar solution

Development delays

Tennders' managers lacked visibility of the Tech & Product team's performance and were regularly experiencing development delays.

Reorganization of product processes

A "Product Board" has been created with Business & Tech representatives to reinforce product leadership. This decision speeds up information sharing and neutralizes the lack of visibility.

See the Stellar solution
Results

Tangible results:
Towards sustainable growth

Stellar's support has led to significant improvements for Tennders, both in terms of internal productivity and the profitability of tech investments.

  • Adoption of a clear product strategy: Precise definition of the ideal customer and the product pillars of the new SaaS software launched by Tennders.
  • Improved team efficiency: Training and implementation of tools & processes adapted to the size of the organization, as well as to the seniority of team members. 
  • Creator engagement: Increased use of tools by creators and improved satisfaction thanks to a better response to their specific needs.
x
3
in productivity

Stellar's support led to a 3-fold increase in the speed of development. A Product Board was created with Business & Tech representatives to reinforce product leadership.

-
150
k€
costs

This is the amount saved on development costs, with a product reduced to the most impactful functionalities and an improved decision-making process.

Testimonial

Always without bullshit
Photo Mike Cuingnet
Mike Cuignet
Co-founder of Tennders

"There was a before and an after to Stellar. They compensated for the absence of a Head of Product and the lack of seniority in our team in just a few days a month. They revolutionized our strategy and overhauled our processes from top to bottom. In 6 months, my employees are more engaged than ever, my customers are converting on our new model and our users are seeing new features released every month."

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