CUSTOMER CASE

Accelerate product development and exceed €1M ARR

"Stellar boosted our productivity in just a few weeks thanks to a clear action plan and effective coaching from the CPO."

Team size
20 - 50
+
40
%
in development speed
  • Accelerated product development.
  • Product & Technical debt reduction.
  • Expanding the product's functional scope.
  • Drastic reduction in production bugs.
The team

Stellar and Zeliq, working hand in hand to accelerate the growth of their ARR.

Over this 3-month engagement, David, expert in product strategy at Stellar, collaborated closely with Walid, CPO at Stellar, to accelerate Zeliq's development speed and drastically elevate their product quality.

Photo by David Lambert, co-founder of Stellar
David
Co-founder
Photo Walid
Walid
CPO in Residence

Mission

ZELIQ revolutionizes sales management with a platform designed by B2B experts. Their solution optimizes access to 450+ million qualified leads, data enrichment, and engagement via multi-channel campaigns. Thanks to AI, ZELIQ improves conversion rates and centralizes sales efforts, saving time for sales teams.

Objectives

Your growth doesn't rely solely on Marketing and Sales.

In collaboration with Stellar, Zeliq aims to maximize the potential of its Product team and prepare it for the next stages of growth.

1M€ ARR

Rapidly exceed €1M to reach the targets set in the first round of fund-raising.

Making up for lost time

Catch up with the competition's value proposition as quickly as possible by expanding the functional scope of the Zeliq product.

-90%

Increase product stability by reducing the number of bugs by 90% once in production.

Preparing the A series

Obtain solid figures to prepare a significant fund-raising campaign and strengthen the tech and product team.

Challenge

From Problem to Solution: How Zeliq overcame its challenges

Zeliq faced a number of challenges that hampered its growth and development. Here's how Stellar helped overcome these obstacles to catch up and prepare Zeliq for further growth.

#1 Product instability

Zeliq is growing fast, and regularly encounters major technical problems when new features are released.

Product process overhaul

Introduction of new processes focused on "Continuous Delivery", which significantly improved sprint velocity.

See the Stellar solution

#2 Development delays

Teams have difficulty communicating and aligning on decisions, leading to significant delays in development.

Team reorganization

Stellar’s CPO identified communication gaps within the team and aligned all stakeholders around more efficient decision-making processes.<br>

See the Stellar solution

#3 Team experience

Zeliq's product team has not yet reached its full potential in terms of speed and performance, limiting its ability to deliver the product to market on time.

Product team training

Stellar’s CPO led coaching and training sessions for the Product team, resulting in improved organizational performance.<br>

See the Stellar solution
Results

Tangible Results:
Towards Sustainable Growth

Stellar's support has led to significant improvements for Zeliq, both in terms of execution speed and product stability.

  • Development acceleration: Introduction of new processes focused on Continuous Delivery, which significantly improved sprint velocity.
  • Team training: Coaching and training sessions for the Product team, in particular for a PM in difficulty, which led to increased motivation and better performance.
  • Team alignment: Planning several recruitments and aligning all stakeholders on more effective decision-making and communication processes.
+
40
%
in productivity

Stellar's support has led to significant improvements in the speed of product development, thanks to new Delivery processes.

-
90
%
bugs

The number of bugs in the delivered product has fallen drastically, increasing user satisfaction, boosting team confidence and reducing churn.

Testimonial

Always without bullshit
Photo by Guillaume Cruz
Guillaume Cruz
Co-founder & CPO of Zeliq

"What I appreciated most was the responsiveness and attentiveness of the Stellar team. Thanks to them, we were able to effectively prioritize our Product decisions and quickly adopt the best practices adapted to our maturity."

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