CUSTOMER CASE

Pivot our strategy and launch the right Product.

Stellar's Founder program was a game-changer for OKS Media. Thanks to them, we were able to change course and find the right strategy, saving precious time and unnecessary expense.

Team size
2 - 20
+
6
months saved on the Roadmap
  • Define a new user target.
  • Prioritization of high-impact functionalities.
  • Faster development cycles.
  • Cost reduction of over 50%.
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The team

Stellar and OKS Media, working hand in hand to accelerate growth.

In this strategic overhaul, David, Stellar's product strategy expert, worked closely with Olivier, Stellar's CPO, to define the right strategy, find the Product-Market Fit and boost the productivity of the Tech teams.

Photo by David Lambert, co-founder of Stellar
David
Co-founder
Photo Olivier Courtois
Olivier
CPO in Residence

Mission

OKS Media helps content creators monetize their audience efficiently and professionally. Thanks to their all-in-one platform, users can produce various types of content, manage events, and monetize their audience with ease, ensuring a smooth and efficient revenue process.

Objectives

Your growth doesn't rely solely on Marketing and Sales.

A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people.

X3

Triple the number of users to reach a pool of 300 content creators active daily on the platform.

Maximize adoption rates

Achieve an adoption rate of +90% of registered designers by prioritizing the right features.

-50%

Accelerate development cycles while cutting costs by a factor of 2 with an optimal team and methods.

Preparing for the next harvest

Get solid numbers to prepare for Series A and continue to strengthen the tech & product team.

Challenge

From Problem to Solution: How OKS Media overcame its challenges

OKS Media faced a number of challenges that hampered its growth and development. Here's how Stellar helped overcome these obstacles to align business objectives and accelerate success.

#1 Positioning errors

The platform attracted users who were not aligned with the strategic vision, diverting the product's objectives and wasting time.

Redefining Product Strategy

Stellar helped OKS Media clarify its ICP (Ideal Customer Profile) and refocus its marketing and product efforts on target users, ensuring a better match with strategic objectives.

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#2 Excessive product complexity

The founders prematurely launched an overly complex product, drastically reducing the adoption rate and slowing down updates.

Prioritize high-impact functionalities

Stellar has implemented a comprehensive Discovery process with regular user testing, enabling us to eliminate unnecessary functionalities and accelerate development cycles to achieve the expected impacts more quickly.

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See the Stellar solution

#3 Over-anticipation of needs

The founders of OKS based their recruitment and development on unverified assumptions of growth, and this did not happen.

An optimal growth plan

Stellar recommended a restructuring plan for the tech teams and a roadmap perfectly aligned with available resources and defined business objectives.

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Results

Tangible Results:
Towards Sustainable Growth

Stellar's support has led to significant improvements for OKS Media, both in terms of internal productivity and user engagement.

  • Faster development: Adoption of shorter, more iterative development cycles, facilitating the integration of user feedback and reducing bugs.
  • Team restructuring: Selection of objectives and priority developments to redefine the organization and essential skills.
  • Creator engagement: Increased use of tools by creators and improved satisfaction thanks to a better response to their specific needs.
x
2
in productivity

Stellar's support has led to significant improvements in internal productivity, while significantly reducing development costs.

-
30
%
of churn

User attrition has been reduced by 30%, with a simultaneous increase in user satisfaction and frequency of use of the platform.

Testimonial

Always without bullshit
Photo Ethan Frajdenrajch
Ethan Frajdenrajch
Co-founder of OKS Media

"Stellar's coaching was a game-changer for OKS Media. With the help of our Stellar CPO, we completely revamped our strategy and optimized our development processes. The solutions provided were concrete and quickly actionable. We saved a huge amount of time and avoided many unnecessary expenses."

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