30K€
MRR secured in the 1st month
- Defining the strategy for the pivot to SaaS.
- Optimizing adoption rates.
- Implementation of Discovery processes.
- Team reorganization and 10% reduction in development costs.
Stellar and Tennders, working hand in hand to accelerate growth.
In this reorganization, David, Stellar's product strategy expert, worked closely with Matthieu, Stellar's CPO, to fine-tune the strategy and build the right Product & Tech team to achieve its objectives.
Mission
Tennders has set itself the mission of reducing the carbon emissions of road transport by maximizing transport flows. With 25% of trucks running empty, Tennders digitizes loads to optimize routes for 3,000 customers! When it met Stellar, the 50-strong company had set itself the goal of transforming its service business into the marketing of a SaaS platform.
Your growth doesn't rely solely on Marketing and Sales.
A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:
X3
The speed between each development was multiplied by 3. A Product Board was created with Business & Tech representatives to reinforce product leadership.
Strengthening adoption
Thanks to a complete overhaul of product strategy: a better-defined customer target, clarified positioning and simplified prioritization.
-150k€
This is the amount saved on development costs, with a product reduced to the most impactful functionalities and an improved decision-making process.
Guaranteeing repeat business
Future developments inspired by weekly interactions with customers and usage data collected to stay as close as possible to their needs.
Blurred vision and product strategy
Lack of clarity on product vision and strategy leads to deviant product decisions, and slower decision-making across all teams.
Redefining product strategy
Stellar helped Tennders completely rewrite their product strategy: change of KPI, clarification of positioning, prioritization of development choices.
Product complexity
Tennders' product was overloaded and complex for the user. It was also difficult for teams to maintain.
Product simplification
Following the Stellar audit, decision rules were introduced. These have made it possible to eliminate little-used functions and simplify usage.
Development delays
Tennders' managers lacked visibility of the Tech & Product team's performance and were regularly experiencing development delays.
Reorganization of product processes
A "Product Board" has been created with Business & Tech representatives to reinforce product leadership. This decision speeds up information sharing and neutralizes the lack of visibility.
How Stellar helped Garantme
Tangible results:
Towards sustainable growth
Stellar's support has led to significant improvements for Tennders, both in terms of internal productivity and the profitability of tech investments.
- Adoption of a clear product strategy: Precise definition of the ideal customer and the product pillars of the new SaaS software launched by Tennders.
- Improved team efficiency: Training and implementation of tools & processes adapted to the size of the organization, as well as to the seniority of team members.
- Creator engagement: Increased use of tools by creators and improved satisfaction thanks to a better response to their specific needs.
Testimonial
"There was a before and an after to Stellar. They compensated for the absence of a Head of Product and the lack of seniority in our team in just a few days a month. They revolutionized our strategy and overhauled our processes from top to bottom. In 6 months, my employees are more engaged than ever, my customers are converting on our new model and our users are seeing new features released every month."
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