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From Mid-Market to Enterprise

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From Mid-Market to Enterprise

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Joan Alfonso

Product Leader at Smeetz

400k€ ARR

for new product launches.

    • Legacy management plan validated to focus teams on new features.
    • A clearer product vision and greater capacity for anticipation, enabling better control of the roadmap and strategy.
    • Overhaul and standardization of the customer onboarding process, reducing the proportion of custom developments and freeing up time for value creation and roadmap advancement.
    • Complete reorganization of the Product & Tech team towards a squads model, reinforcing collaboration and scalability while giving greater confidence and clarity on a day-to-day basis.

    • 400k

    of contracts secured at launch

    Team size
    20-50

    "Mentoring with Stellar helped us clarify our priorities, improve communication between the CEO, Product, and Tech teams, and lay a solid foundation to support our growth. It helped us make decisions we had been putting off for months and become more efficient in customer onboarding and delivery. Without them, I never would have been able to make these changes so quickly."

    Joan Alfonso

    Product Leader at Smeetz

    The team

    Stellar and Smeetz, a decisive collaboration to launch a new market segment.

    In this strategic mission, Benjamin Cotte, CPO at Stellar, worked alongside Joan Alfonso, Product Leader at Smeetz, to strengthen the product vision, streamline Business/Tech collaboration and accelerate the go-live. Together, they clarified governance and prioritized the roadmap.

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    Joan Alfonso
    Product Leader at Smetz
    Photo by Mathieu from Spendesk
    Matthieu
    CPO
    David
    Co-founder
    Benjamin
    CPO in residence

    Mission

    Smeetz has set itself a mission: to help cultural and leisure venues grow by increasing their revenues and connecting better with their audiences through AI. Its unified online & physical platform helps over 200 industry players centralize their sales, better understand their audiences and maximize their revenues. Based in Switzerland, the scale-up doubles its growth every year and has exceeded €5M in annual recurring revenues.

    ‍

    How Stellar supported Smeetz

    Audit

    Concrete results & an organization ready to scale in Europe.

    Stellar 's support enabled Smeetz to strengthen alignment between CEO, Product and Tech, stabilize its roadmap and streamline customer onboarding.

    ‍

    ‍

    • Transformed customer onboarding: smoother, more human and a source of confidence for strategic accounts.
    • A clear, shared roadmap that aligns vision and execution, while securing the next stages of growth.
    • A more robust, innovation-oriented platform, capable of evolving without compromising technical stability.
    • A structured and confident Product team, now ready to support Smeetz's international ambitions.
    Challenge

    From problem to solution: How Smeetz overcame its challenges

    Smeetz aced a number of challenges that hampered its growth and development. Here's how Stellar helped them overcome these obstacles to accelerate their growth and achieve their goals.

    #1 A clear vision but difficult to translate into action

    Smeetz's strong growth made it difficult to translate the CEO's vision into concrete strategic priorities for the Product and Tech teams.

    Translate the vision into a clear, communicated strategy

    Stellar helped the CEO and the Product/Tech teams to formalize the product vision and translate it into clear priorities to accelerate execution.

    Back to the problem
    See the Stellar solution

    #2 A technical debt that slowed execution speed

    The system's legacy slowed down deliveries and made it difficult to meet estimates, often doubling lead times.

    Structuring and prioritizing technical projects

    Stellar supported the development of a balanced roadmap between maintenance, innovation and customer delivery, with a reinforcement of the Product teams.

    Back to the problem
    See the Stellar solution

    #3 Demanding customer onboarding, difficult to industrialize

    Strategic customer integrations were consuming up to 80% of the technical team's capacity, drastically reducing their ability to innovate and advance the roadmap.

    Stabilize core products and standardize processes

    A Stellar CTO assessed the reliability of the technical base and recommended standardizing the onboarding process to make the customer experience more fluid.

    Back to the problem
    See the Stellar solution

    Results

    Tangible results:Toward a high-performance product organization

    01
    Effectiveness > Theory
    We don't just hand out PowerPoint presentations. We provide actionable insights, help teams make decisions, and remove roadblocks. If a recommendation can't be implemented within 30 days, we don't make it.
    02
    Structured Products Team
    A dedicated team, led by a Product Director, now ensures that strategy and priorities are coordinated centrally. This fosters better collaboration and the sharing of best practices, with a genuine breaking down of silos among teams.
    03
    Clarity of roadmaps
    A dedicated team, led by a Product Director, now ensures that strategy and priorities are coordinated centrally. This fosters better collaboration and the sharing of best practices, with a genuine breaking down of silos among teams.
    04
    +10% growth maintained
    Deployments are now possible across the entire customer base, marking a turning point in the standardization of the platform.