AUDIT + COACHING

400k€ ARR

for new product launches.

  • Legacy management plan validated to focus teams on new features.
  • Product vision clarified and aligned with the launch of a new strategic customer segment.
  • Optimize customer onboarding to improve the overall experience and reduce billing times
  • Strengthened Product organization, with the recruitment of 2 Product Managers.
    • Team size
    20-50
    "Mentoring with Stellar helped us clarify our priorities, smooth the relationship between CEO, Product and Tech, and lay solid foundations to support our growth. It helped us to make decisions we'd been putting off for months, and to become more efficient in customer onboarding and delivery. Without them, I'd never have managed to move the lines so quickly."
    Joan Alfonso
    Product Leader at Smetz
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    The team

    Stellar and Smeetz, a decisive collaboration to launch a new market segment.

    In this strategic mission, Benjamin Cotte, CPO at Stellar, worked alongside Joan Alfonso, Product Leader at Smeetz, to strengthen the product vision, streamline Business/Tech collaboration and accelerate the go-live. Together, they clarified governance and prioritized the roadmap.

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    Joan Alfonso
    Product Leader at Smetz
    Photo by Mathieu from Spendesk
    Matthieu
    CPO
    David
    Co-founder
    Benjamin
    CPO in residence
    e.g. Truvi, Unnax

    Pitch

    Smeetz has set itself a mission: to help cultural and leisure venues grow by increasing their revenues and connecting better with their audiences through AI. Its unified online & physical platform helps over 200 industry players centralize their sales, better understand their audiences and maximize their revenues. Based in Switzerland, the scale-up doubles its growth every year and has exceeded €5M in annual recurring revenues.

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    Objectives

    Your growth doesn't rely solely on Marketing and Sales.

    A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:

    Challenge

    From problem to solution: How Smeetz overcame his challenges

    Smeetz faced a number of challenges that hampered its growth and development. Here's how Stellar helped them overcome these obstacles to accelerate their growth and achieve their goals.

    #1 A clear vision but difficult to translate into action

    Smeetz's strong growth made it difficult to translate the CEO's vision into concrete strategic priorities for the Product and Tech teams.

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    Translate the vision into a clear, communicated strategy

    Stellar helped the CEO and the Product/Tech teams to formalize the product vision and translate it into clear priorities to accelerate execution.

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    Back to the problem
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    #2 A technical debt that slowed execution speed

    The system's legacy slowed down deliveries and made it difficult to meet estimates, often doubling lead times.

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    Structuring and prioritizing technical projects

    Stellar supported the development of a balanced roadmap between maintenance, innovation and customer delivery, with a reinforcement of the Product teams.

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    Back to the problem
    See the Stellar solution

    #3 Demanding customer onboarding, difficult to industrialize

    Strategic customer integrations required tailor-made developments, lengthening lead times and excessively mobilizing teams.

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    Stabilize core products and standardize processes

    A Stellar CTO assessed the reliability of the technical base and recommended standardizing the onboarding process to make the customer experience more fluid.

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    Back to the problem
    See the Stellar solution

    How Stellar helped Garantme

    AuDIT
    Part-time
    Data
    Results

    Concrete results & an organization ready to scale in Europe.

    Stellar 's support enabled Smeetz to strengthen alignment between CEO, Product and Tech, stabilize its roadmap and streamline customer onboarding.

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    • Transformed customer onboarding: smoother, more human and a source of confidence for strategic accounts.
    • A clear, shared roadmap that aligns vision and execution, while securing the next stages of growth.
    • A more robust, innovation-oriented platform, capable of evolving without compromising technical stability.
    • A structured and confident Product team, now ready to support Smeetz's international ambitions.

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    < 1 mois
    to recruit the right team
    This support enabled Smeetz to validate the optimal budget for reinforcing the Product team, and thus accelerate the development of functionalities expected by new customers.
    +40 %
    speed of delivery
    By involving Tech from the earliest stages of the product cycle, Smeetz has accelerated the time-to-market for its key functionalities, while improving the quality of onboarding and customer satisfaction.

    Testimonial

    Always without bullshit
    Joan Alfonso
    Product Leader at Smetz

    "Mentoring with Stellar helped us clarify our priorities, smooth the relationship between CEO, Product and Tech, and lay solid foundations to support our growth. It helped us to make decisions we'd been putting off for months, and to become more efficient in customer onboarding and delivery. Without them, I'd never have managed to move the lines so quickly."

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