x2
target sales in 12 months
- Reorganization of Delivery and clarification of roles with the CTO
- Launch of a new Pricing model
- Discovery phase for retention analysis
- Enhancing the skills of the Product Designer
Stellar and Pony, working together to structure the Product in a Scale phase.
In this strategic mission, David, Product Strategy Expert at Stellar, and Dani Huertas, CPO at Stellar, worked closely with Arthur, Head of Product at Pony. Together, they reorganized Delivery, strengthened the retention strategy, and structured the first building blocks of a robust and autonomous Product team.
Pitch
Pony makes urban mobility more sustainable with a fleet of shared bikes and scooters, operated locally and co-owned by citizens. Having raised €23 million in capital, the company is entering an ambitious Scale phase, with objectives for growth, profitability and optimization of its field performance.
Your growth doesn't rely solely on Marketing and Sales.
A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:
#1 Moving into a Head of Product role
Arthur, Pony's first PM, had to structure the team, set the right Processes and assume strategic responsibilities, while maintaining a high level of execution in a context of intense Scale.
Accompanied ramp-up
Targeted support to structure recruitment, prioritize issues and organize team autonomy, while maintaining a clear business focus.
#2 Offers that are difficult to manage and measure
The structuring of Pony's commercial offers lacked clarity, making it difficult to assess their performance and adjust their strategy.
Simplification and clarity of offers
Restructuring of offers to better measure impact and enable faster arbitration to maximize ARPU and retention.
#3 Persistent friction between Product and Tech
Collaboration between the Head of Product and the CTO lacked fluidity, slowing down execution and creating unclear areas of responsibility.
New Delivery organization
Clarification of responsibilities and better articulation of roles through a reorganization of Product-Tech Delivery.
How Stellar helped Garantme
A structured product
to support growth
Stellar's support enabled Pony to structure its Product organization, align key roles with Tech and launch new, impactful offers to boost retention and increase ARPU.
- Delivery reorganization: Clarification of roles between CTO and Head of Product to accelerate collaboration and execution.
- Offer evolution: Launch of a clearer, more efficient subscription model, based on customer feedback.
- Retention analysis: Implementation of a Discovery process to better understand usage inhibitors.
- Increased team autonomy: Reinforcement of Discovery routines and increased skills of the Product Designer.
Testimonial
"Mentoring with Stellar has been a real gas pedal. It enabled me to take a step back, structure my ramp-up as Head of Product, and unblock key issues like retention or collaboration with Tech. Having an external, experienced and benevolent viewpoint changes everything when you're in the middle of a Scale phase."
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