AUDIT + coaching

40 %

development time sapped by legacy systems, with a structured plan to reallocate resources toward high-impact initiatives

  • Product & Tech Audit (organization, delivery, architecture)
  • Prioritized Action Plan (Now / Next / Later)
  • Product Management Framework (OKRs, KPIs, Prioritization)
  • ROI Awareness: Strategic reassessment of resource allocation between legacy products and the target product
  • Securing external funding to address identified operational shortfalls.
Team size
20-50
“The consultation helped us take a step back and assess our key challenges, and gain a better understanding of where our main levers for impact lay. We were able to develop a clear plan, realign our priorities, and quickly implement strategic decisions. Without them, I would never have been able to bring about such rapid change within the group.”
Charlyne Graveline
Head of Product at Geolid
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The team

Stellar & Geolid: A strategic partnership to transform a rigid organization into a value-driven product machine.

For this project, Axel Canus worked alongside Charlyne Graveline, Head of Product at Geolid, to assess the impact of legacy systems, realign business priorities, and restructure the Product function.

Charlyne Graveline
Head of Product at Geolid
Photo by Mathieu from Spendesk
Matthieu
CPO
Axel Canus
CPO
Zenly, Yousign, Photoroom

Pitch

Geolid has set itself a mission: to help local businesses boost their visibility and digital performance.

The company operates a SaaS platform for local marketing and is embarking on a strategic transition to a new product, designed as a Trojan horse to capture new market share and lay the groundwork for the company’s financial scalability.

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Objectives

Your growth doesn't rely solely on Marketing and Sales.

A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:

Challenge

From Problem to Solution: How Geolid Overcame Its Challenges

Geolid faced several challenges that hindered its growth and development. Here’s how Stellar helped overcome these obstacles to accelerate their growth and achieve their goals.

#1 Critical legacy debt → dilution of technical efforts

Up to 40% of time is consumed by legacy systems → inability to invest in high-impact initiatives.

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Assessment of the legacy → clear reallocation plan

Analysis of development time and dependencies → prioritization of investments with the highest ROI.

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Back to the problem
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#2 Forced roadmap → loss of business focus

Accumulation of legacy initiatives → scattered resources and low ROI

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Strategic reprioritization → focus on value

Rebalancing between profitable legacy products and target products → business-aligned allocation decisions

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#3 Strong product vision → need for alignment with technical implementation

A strong design vision was significantly hindered by a tech team focused on backend/JavaScript logic, leading to friction with management.

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Product structuring → streamlined and rapid execution

Implementation of OKRs, KPIs, and product rituals → team alignment and improved execution.

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How Stellar helped Garantme

AuDIT
Part-time
Data
Results

Tangible results & a strategic realignment focused on value

With Stellar’s support, Geolid was able to identify structural barriers related to its legacy systems, realign business priorities, and provide clear direction for the Product & Tech organization.

  • A strong focus on ROI, accompanied by a strategic reassessment of resource allocation between existing cash-generating products and the target product.
  • A clear, prioritized action plan that allows for objective decision-making and helps move beyond a roadmap that is merely imposed.
  • A structured product management framework, complete with processes, KPIs, and an impact-driven investment approach.
  • Strengthening implementation capacity by securing external resources to address key operational gaps.
  • A true organizational shake-up, enabling a shift from an approach constrained by legacy systems to one driven by value and performance.

Testimonial

Always without bullshit
Charlyne Graveline
Head of Product at Geolid

“The consultation helped us take a step back and assess our key challenges, and gain a better understanding of where our main levers for impact lay. We were able to develop a clear plan, realign our priorities, and quickly implement strategic decisions. Without them, I would never have been able to bring about such rapid change within the group.”

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