Audit
Reviewing your product structure
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Elliot Boucher
CEO of Edusign
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x3
sin development speed, accelerating product innovation and customer diversification
- Shorter development cycles
- Continuous Discovery Team Training
- Strategic alignment of teams around the product roadmap
- Recruitment plan to strengthen technical and product expertise
x3
on development speed
"Stellar's solutions were very relevant. I particularly appreciated the efficiency of the intervention; in less than 2 weeks, I received a clear strategy to help my startup accelerate on the product and the business!"
Stellar and Edusign are working together to support growth.
In this strategic initiative, David, Stellar’s product strategy expert, worked closely with Alex, Stellar’s CPO. In less than two weeks, they identified the key bottlenecks, developed a clear product action plan, and helped the teams get back into a steady iteration cycle.
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Mission
EduSign helps training organizations improve student attendance through a digital platform and a high-performance mobile app. With over 1,500 client organizations and an ARR of €3 million, the company continues to grow by optimizing its tools and expanding internationally.
Concrete results:
Toward a more agile organization
The initiative enabled EduSign to accelerate its pace of innovation, strengthen cross-team collaboration, and prepare for product and customer diversification.
- Development optimization: Adopt shorter cycles to enable faster, higher-quality production releases.
- Improved customer insight: Weekly communication with users to identify their actual needs and develop relevant features.
- Strategic clarification: prioritizing high-value actions to maximize business and product impact.
- Team building: Developing a recruitment plan to secure the key skills needed for growth.
#1 Difficulty making strategic decisions
EduSign was struggling to identify the key areas for product diversification and the customer segments to target first, which was hindering its ability to grow effectively.
Clarification of product and customer strategy
Thanks to a clear action plan, the founders were able to prioritize high-value-added initiatives, simplifying their decision-making processes and clarifying their strategic choices.
#2 Innovation is moving too slowly
The team only deployed updates once every four weeks, which limited responsiveness and hindered continuous product improvement.
Faster iteration rates
The introduction of shorter, iterative development cycles has drastically reduced lead times, while encouraging regular user feedback and improving product quality.
#3 Difficult collaboration between teams
Misunderstandings between the tech, design, and product teams led to a lot of back-and-forth, and only 20% of the projects that were launched made it to production.
Team alignment and roadmap clarification
Better communication regarding our vision and priorities has led to smoother collaboration, reducing internal friction and improving delivery efficiency.
Results
Tangible results:Toward a high-performance product organization
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