+6 months
gained on the Roadmap of a strategic product for the company.
- Accelerated delivery
- Setting up autonomous squads
- Strategic refocusing of efforts
- Simplifying the Go-To-Market
Stellar and Diogen, working hand in hand to accelerate growth.
To support this strategic overhaul, David, an expert in Product Strategy, and Alex, CPO at Stellar, carried out a complete audit of the product organization and collaboration methods, in order to anchor Diogen's transition to a true software publisher.
Mission
Diogen's mission is to digitize drilling-mining operations and optimize quarry management for players in the sector.
Thanks to its business software (CAD, GIS and mobile field application) Diogen supports technical teams in planning, monitoring and executing operations, while opening up internationally with a software publisher model.
Your growth doesn't rely solely on Marketing and Sales.
A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:
#1 Systematically missed deadlines
Delays of up to 6 months on key functionalities slowed product launches and undermined internal confidence.
Accelerated delivery
Deployments are now carried out on a weekly basis, by autonomous squads and a better connection with users.
#2 A complex switch to an editor model
Focused on internal feedback, product choices were biased. The vision remained that of an internal IT department, hindering the opening up to a wider market and to real external users.
User orientation and repositioning
Clarification of targets, strategic refocusing on high-potential business use cases, and creation of a first user-oriented team to anchor ourselves in a publisher logic.
#3 Too broad a product portfolio for the team
Four projects running in parallel overloaded a small team, creating interdependencies and diluting efforts, to the detriment of business impact.
Strategic refocusing
Reprioritizing efforts around the most promising products, with a simplified Go-To-Market strategy and better allocation of resources to key uses.
How Stellar helped Edusign
Tangible results:
Accelerated delivery and a totally reorganized product team.
Stellar's support has led to significant improvements for Diogen, both in terms of internal productivity and product structuring, laying the foundations for sustainable growth.
- Reduced delivery times: from a monthly cycle to several deployments per week, enabling us to deliver a strategic product more than 6 months ahead of schedule.
- Product refocusing on strategic priorities: clarification of priority use cases and simplification of the portfolio to maximize the impact of developments.
- Remobilizing teams and COMEX: restoring internal confidence thanks to a clearer organization, aligned product discourse and concrete actions.
Testimonial
"The initial exchange with Stellar was an electroshock: the questions asked revealed a huge gap between their daily lives and Product standards, which triggered an immediate awareness."
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