+5% conversion rate in 3 months
- Speeding up decisions Product
- Aligning COMEX with priorities
- Reducing developmental delays
- Transition from "project" to "product" mode
Stellar and Dayuse, working hand in hand to accelerate growth.
In this strategic overhaul, David, Stellar's product strategy expert, worked closely with Alex, Fabrice and Antoine, Stellar's CPO, to accelerate product decisions and double Dayuse's sales.
Mission
Dayuse's mission is to help hotels maximize their revenues by exploiting unused rooms and infrastructure during the day.
Launched at the end of 2010, Dayuse is now a leader in its field, with over 2 million bookings across 8,500 partner hotels in 27 countries.
Your growth doesn't rely solely on Marketing and Sales.
A product that doesn't deliver on its promises is doomed to failure, even with the best marketing and sales people:
X2
Double sales while maintaining profitability.
Expand your partner base
Dayuse aims to grow its hotel partners by offering them tools that simplify daytime room management
+200%
Dayuse aims to double its booking volume over the next 3 years
Develop your reputation
Dayuse aims to broaden its customer base by attracting those who are experience-oriented and who value the hotels' additional services.
Organization not adapted to customer needs
The product is dictated by business projects rather than by initiatives aimed at improving its value for users. In a hotel sector undergoing post-COVID transformation, this is hampering responsiveness to new customer expectations.
#1 Creation of a dedicated product squad
Dayuse has set up a dedicated team (squad) to focus on a high-impact product initiative.
#2 Development delays
The current development process prevented the Tech team from delivering features on time, reducing their business impact and sometimes demotivating the teams, who were pursuing changing objectives without a clear vision.
Organizational transformation
Stellar helped restructure the tech and product teams, improving communication and decision-making processes. Clear priorities were defined, facilitating internal collaboration and compliance with product deadlines.
#3 Difficulty prioritizing
Dayuse has diversified its services to attract new customers. However, the Product team, overloaded with requests, struggles to focus on the critical needs identified during discovery.
Realigning Product and Business
The audit inspired better methods of collaboration with business teams, and a Product roadmap more focused on quantified objectives rather than functionalities.
How Stellar helped Edusign
Improved collaboration and alignment of priorities
Stellar's support has led to significant improvements for Dayuse, both in terms of product development and growth figures.
- Creation of a dedicated Product Squad: Dayuse has set up a dedicated team (squad) to focus on a high-impact product initiative. This team is supported by a Stellar CPO, ensuring that the best methods are applied to maximize results.
- Product and business alignment: The audit inspired better methods of collaboration with business teams, and a product roadmap more focused on quantified objectives rather than functionalities.
- Organizational transformation: Stellar helped restructure the tech and product teams, improving communication and decision-making processes. Clear priorities were defined, facilitating internal collaboration and improved productivity.
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