Part-time
Restructuring an organization from the ground up
Iscliff Lebée
COO at Dayuse
+5%
-to-conversion rate in 3 months
- Speeding up decisions: Product
- Aligning COMEX with priorities
- Reducing developmental delays
- Transition from "project" to "product" mode
3
high-performance teams in 6 months
"Stellar succeeded in mobilizing the entire COMEX and teams to transition from project mode to product mode! This was an essential transformation for achieving our post-LBO growth objectives."
Stellar and Dayuse are working together to accelerate growth.
As part of this strategic overhaul, David, Stellar’s product strategy expert, worked closely with Alex, Fabrice, and Antoine—Stellar’s CPO—to speed up product decisions and double Dayuse’s sales.
Mission
Dayuse's mission is to help hotels maximize their revenue by making use of unused rooms and facilities during the day.
Launched in late 2010, Dayuse is now a leader in its field, with over 2 million bookings across 8,500 partner hotels in 27 countries.
Improving collaboration
, and aligning priorities
Stellar's support has led to significant improvements for Dayuse, both in terms of product development and growth figures.
- Creation of a dedicated Product Squad: Dayuse has established a dedicated team (squad) to focus on a high-impact product initiative. This team is supported by an outstanding CPO, ensuring that best practices are applied to maximize results.
- Product and business alignment: The audit led to improved methods of collaboration with business teams and a product roadmap that focused more on quantifiable objectives than on features.
- Organizational transformation: Stellar helped restructure the tech and product teams, improving communication and decision-making processes. Clear priorities were established, fostering internal collaboration and boosting productivity.
#1 Organization not tailored to customer needs
The product is driven by business projects rather than by initiatives aimed at enhancing its value for users. In a hotel industry undergoing post-COVID transformation, this is hindering the ability to respond to new customer expectations.
#1 Creation of a dedicated product team
Dayuse has formed a dedicated team (squad) to focus on a high-impact product initiative.
#2 Development delays
The current development process prevented the Tech team from delivering features on time, which limited their business impact and sometimes demotivated the teams, who were working toward shifting goals without a clear vision.
Organizational transformation
Stellar helped restructure the tech and product teams, improving communication and decision-making processes. Clear priorities were established, facilitating internal collaboration and ensuring that product deadlines were met.
#3 Difficulty prioritizing
Dayuse has expanded its range of services to attract new customers. However, the Product team, overwhelmed with requests, is struggling to focus on the critical needs identified during the discovery phase.
Realigning Products and Business
The audit led to improved methods of collaboration with business teams and a product roadmap that focused more on quantifiable objectives than on features.
Results
Tangible results:Toward a high-performance product organization
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