1. Understand your users' real needs

A successful product strategy depends on a thorough understanding of your users. If you don't respond precisely to their needs, your efforts risk missing the mark.

What to do?

• Interact with your users: organize interviews, surveys or focus groups to identify their pain points.
• Analyze the data: Examine behavioral metrics, such as engagement rates or abandonment, to identify opportunities for improvement.
• Create personas: Build detailed user profiles to guide your decisions.

During the launch of a new feature, a SaaS company conducted interviews with 50 users. This revealed an unexpected problem: navigation was confusing, slowing adoption. The result: a simple menu redesign boosted usage by 30%.

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2. Prioritize high-value-added features

With limited resources, it's crucial to focus your efforts on features that generate the greatest impact.

What to do?

• Interact with your users: organize interviews, surveys or focus groups to identify their pain points.
• Analyze the data: Examine behavioral metrics, such as engagement rates or abandonment, to identify opportunities for improvement.
• Create personas: Build detailed user profiles to guide your decisions.

What to do?

• Interact with your users: organize interviews, surveys or focus groups to identify their pain points.
• Analyze the data: Examine behavioral metrics, such as engagement rates or abandonment, to identify opportunities for improvement.
• Create personas: Build detailed user profiles to guide your decisions.

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3. Align product strategy with business objectives

Your product decisions must support the company's overall mission. Align your product KPIs with desired business outcomes, such as increasing retention rates or acquiring new customers.

A product strategy disconnected from corporate objectives risks diluting your efforts. Product KPIs must contribute directly to overall growth.

What to do?

• Interact with your users: organize interviews, surveys or focus groups to identify their pain points.
• Analyze the data: Examine behavioral metrics, such as engagement rates or abandonment, to identify opportunities for improvement.
• Create personas: Build detailed user profiles to guide your decisions.

What to do?

• Interact with your users: organize interviews, surveys or focus groups to identify their pain points.
• Analyze the data: Examine behavioral metrics, such as engagement rates or abandonment, to identify opportunities for improvement.
• Create personas: Build detailed user profiles to guide your decisions.